Promotional Materials

This is a great promotional item. It is a pocket mirror which makes it a useful piece of promotional material for the person who has received it. It is a handy item to have and with the label on the packaging matching the item that is inside (this is used on all of the items as you can see in the first image) you will always relate the item to 'CHARLOTTE PAYNE ILLUSTRATION'.
This item is very professionally made, the printing is very sharp in colour and pattern and the packaging is simple yet does its intended job well.

A good promotional item is one that you can engage with and one that has a use. Something that someone isn't going to want to throw away. This coaster puzzle is exactly that. It requires you to use your hands and once it has been put together 'Ruth Musson Illustration' is always going to remind the customer of that illustrator. With it also being a coaster it has an extra use, it's not just a puzzle that will be sitting around. This item is great for in an office, if someone has five minutes with nothing to do, they can do a puzzle. I think the printing could have been more bold and it could stand out more, as it isn't very clear with the puzzle design but I think it's a great idea.

 

A shopping bag is a very useful promotional material. Not only does it have a use, but it has a lovely illustration on the front and if a customer uses the bag when out and about other people will see the illustration and will think of looking into 'Bys Vynitha Illustration'. The quality of the print is great, the colours used stand out but they aren't over powering.

 

 

 

Business cards are always good for promoting yourself. A small piece of card that can fit in a purse or wallet and has all your details on it, although you cant see the details in this image.
I think it's a great idea to have different illustrations on business cards, it shows a range of art work and taste, and if someone picks up more than one business card without realising, you're in with more of a chance of them contacting you. The print quality is great and the images stand out well on the white background.

 

 



Hand made jewellery is always something that people are more inclined to keep. If someone is wearing the jewellery they will more than likely be asked where they got the jewellery from, resulting in your name and work being spread by word. The packaging stands out and makes the item the main focus but with the name of the artist still very visible.

 

 

There are many creative ways to make promotional material. I would be inclined to attach a business card with every type of promotional item, as your details will always go with your illustrations. It's clear that items that have a use are the best as they will not be discarded straight away. Items that will be seen by many people are also good as this will more than likely get you more customers.